There’s no denying that data play a very important role in marketing. Companies around the globe are significantly increasing their spending on data-driven marketing in order to make their communications more relevant to customers.
Why? Because data give you insight into what’s working for you and what’s not when it comes to reaching the people who buy your goods and services.
Marketing analytics are measurements based on data collected from consumers. These measurements can be gleaned from a variety of digital resources, such as traffic on your website and click on various links and tabs there or Facebook likes or re-tweets on Twitter. For these analytics to have meaning, though, it’s important to track your data so that you can compare measurements over time, giving you a bigger picture of customer trends and allowing you to make adjustments in your marketing plans.
Promotion of your brand, products, or services to connect with potential customers through applying digital technologies and media.
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